Times LIVE is one of the fastest growing websites in the South African market and caters to a loyal South African audience hungry for breaking news, quality journalism and the opportunity to engage and be more informed. Times LIVE is the online home of Sunday Times and The Times.

The readers:

Our readers are engaged and opinionated South Africans. They are energetic entrepreneurs, movers and shakers, future leaders, a busy ‘afristocracy’. They want to know what is happening, they want to know the trends and how to better themselves – they are status hungry. They have a youthful mindset, are politically interested and critical but are not predicable or pessimistic.